Jergens Rebranding
JERGENS has always focused on using specific ingredients to ensure the best quality for their customers. Since their focus is their purchaser's health and safety, I wanted to focus on a design that feels organic and comfortable.
PROJECT PROPOSAL: Create an organic and welcoming packaging that draws in a larger audience, specifically the age group 15-25, more colorful packaging has become popular. Jergens current packaging is quite bland and inconsistent, I feel that having their lotion collection be more concise will also improve the attraction. To represent health & safety as their focus I accentuated the images of the products that are within the lotion items.
Natural Renewal Luxurious Clean
Natural Renewal Luxurious Clean
FONTS
KEFA: used for brand name – was professional looking however fit the vibe for lotion. The lettering is quite uniform, but the rounded serifs reminded me of lotion drops or when there is a dried blob at the tip after use.
APPLE SD GOTHIC: Sans serif font used for main info to contrast with the serif brand name
KOHINOOR: very neat and thin type, helping push an organized look while still displaying the info
OPTIMA: used for the smaller, not necessarily important info. Thin with a tall x-height so it remains legible but doesn't draw attention
COLOR
BROWN: earthy, confident, friendly PURPLE: purity, luxurious, elegant
GREEN: growth, natural & healthy RED: strong, intense, desirable
Jergens mission statement states they strive to help people feel good. Their customers health, safety and well-being are their focus. Everything they do is designed to make their customers feel good – from the ingredients they us to the social causes they support.
Through this thought process I established color coding based off the scent of each lotion and went with an overall watercolor appearance to each bottle. The watercolor texture helps to illustrate the simplicity and crystal clear product packaging to help further their story of being translucent with their customers.
